The goal behind creating the low fidelity wireframe was to understand the best placement for items on the page. The landing page itself would have one primary CTA + I wanted to ensure that the user was easily able to identify the step they needed to take without having to search.
Insight 1: Originally this project was planned to be a downloadable app, but changed to an email subscription. This decision came after realizing that the user is constantly connected through existing communication platforms. This insight allowed me to shift to an email subscription to easily fit into their daily routine.
Insight 2: By laying out the page’s components, I realized I was giving more information than what the user needed + not prioritizing the primary CTA. This led to me questioning how can I optimize this page so that users quickly get the result they are looking for? The result was condensing the page to solely focus on the subscription.
Final wireframe: The design I finished with took into account the end user’s needs and user feedback.